Building a Marketing Plan a Sunday Topic Chat

Published: Sat, 02/03/18

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How To Write A Book Marketing Plan In 13 Easy Steps
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Almost all publishers will ask about your marketing plan, even the big publishing houses expect an author to engage in marketing.  Articles and short stories are exceptions because the newspaper and magazines come with subscribers baked in.
Promoting your book takes careful planning so you get the most out of your time and effort. And that’s why having a book marketing plan is an essential part of the process.

1. DEFINE YOUR AUDIENCE

2. FIND OUT WHERE YOUR AUDIENCE HANGS OUT (ONLINE)

3. HOW MUCH MONEY DO YOU HAVE TO SPEND?

4. LIST SOME GOOD TOPICS FOR GUEST BLOG POSTS

5. DRAW UP A LIST OF EVERYONE YOU KNOW

6. PLAN TO GET REVIEWS, TESTIMONIALS, OR QUOTES
 
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Traditional publishers are far more likely to take a chance on an author when they know that he comes with an engaged following. If you’re planning to self-publish, a strong online platform is even more critical because you are entirely dependent upon your own ability to promote and distribute your work.

1. Start early
2. Build your website around yourself

3. Focus on growing an email list

4. Be generous

5. Use social media strategically

6. Seed early reviews

I can’t overstate the importance of those first few weeks after release. To improve your book’s discoverability on Amazon, it’s critical to have a handful of solid reviews — aim for 10, at a minimum. It’s ok for some of these to come from family and friends, but it’s even better for those to come from top Amazon reviewers and verified buyers.
 
Bonus Content 
 
Bonus Content for Newsletter Readers
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Book marketing helps get books in front of readers. In my interview with Adrienne Sparks of Sparks Marketing, she shares some of the strategic thinking that goes into book marketing campaigns. 
Promoting the Book
Book marketing - it's a big topic, but what's the most important insight you can give authors regarding book promotion?

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A good marketing plan needs to be robust, but it also needs to be convincing.   You have to speak with authority. That means that you need to have a realistic and professional tone. And you also have to be honest. Don’t promise what you can’t deliver.