6. Not selecting a specific release date and sticking to it
A big part of marketing is setting up your audience’s expectations. And nothing will destroy that relationship faster than becoming unreliable. Make sure you’re being realistic about your publishing date, and don’t let your readers down.
We are continuing our Summer Series with a focus on Timing.
"Look at your calendar and do a little digging online to find out when you should release your book. Beyond the obvious holidays and seasons, try to find a timely connection that might help position your book as particularly relevant."
Work in Tandem with the Book Retail Trade’s Calendar
No matter how you publish, books are tied into the trade and retail calendar. Whenever you plan to publish and release your book, make sure you plan and have a workable marketing plan to go with it.
Have a look at the article Reaching Readers and come to the chatroom on Sunday.
An Influencer is a buzz word in the Social Media Community somewhat like a Thought Leader was buzz word 6 months ago. Let’s talk about what the heck it means to be or find an influencer.
How to Find and Reach Influencers to Help Promote Your Book
I’ve posted about how to find your book’s ideal audience before, so I won’t wander down the same trail. Instead, I want to look at another piece of the marketing map that can greatly improve your success
rate with reaching your audience: influencers.
Check out these two articles and join us on the First Day of Summer as we continue our Self Publishing Summer Series.
June and July were designated Book Cover Months in the Chatroom. It feels like we just finished coveriing book cover month. So, I am switching it up.
Moderator’s Privelege.
I commit a lot of Facebook-ary brousing different Writers’ Groups and there are scams, pitfalls and all manner of potential trouble an otherwise talented writer
can fall into.
The 13 Most Common Self-Publishing Mistakes to Avoid
Part Two Number Two
2. Not optimizing your book description
Jane Friedman says..
” The best way to train yourself to write a good book description is to read as many of them in your book’s genre as you can; you’ll soon notice a common structure
to the writing and what kind of plot points are highlighted.”
What Your Amazon Book Description Needs to Accomplish
It needs to quickly summarize or hint at what your story or topic is about in a way that tantalizes.
It needs to define the genre and subgenre (even though it’s assumed the shopper has already picked the genre as part of her search, that’s not always the case).
It needs to sound and look similar to the bestselling books in your genre.
It needs to integrate the main keyword phrases you’ve chosen that you believe potential readers will type into the Kindle search bar.
It needs to be riveting and hook your customers, just as your book’s opening page should hook them.
Keep checking back with our Newsletter or Blog Posts to discover more from our Summer Self Publishing Series.
The 13 Most Common Self-Publishing Mistakes to Avoid
June and July were designated Book Cover Months in the Chatroom. It feels like we just finished coveriing book cover month. So, I am switching it up. Moderator's Privelege.
I commit a lot of Facebook-ary brousing different Writers' Groups and there are scams, pitfalls and all manner of potential trouble an otherwise talented writer can fall into.
I did some Google searching and Jane Friedman showed up like an old friend. I found an article that may well suit our Self-Publishing needs for the Months of June and July, so let's give it a go.
"For every new venture, there is a learning curve. When it comes to self-publishing your book, however, that curve can be steep. After spending all that time and effort writing (and maybe even illustrating) your book, you want to make sure you do everything right—or at least as
right as you can.
The shiny side of this coin is that a lot of authors have already made their mistakes, and many of them have been generous in sharing both their trials and successes."
Skimping on cover design
This just happens to be the first item on Janet's list of things a self-publishing author should know.
There are three links associated with the first topic and here they are..
