On Sunday we talked about Email Marketing. Thank you all for making it a successful Chat. Our Mid-week topic chat will be about blog tours.
Most of the websites I visited for this topic agreed that a blog tour takes place in a limited amount of time and should be orchestrated around your release date. There are some very good reasons behind the time limit. If you tour too soon, people are not going to impulsively buy your book after reading your blurb, excerpt and
review.
I have some experience participating in blog tours but I relied on a second party to set up the tours. There was a fee involved and I think it was worth the money I put in because many of the blog sites I appeared on reviewed my books.
Visit with us on Wednesday and we will explore the hows and whys of Virtual Book Tours.
Email Marketing for Authors
This Sunday’s topic came from a suggestion in the chat room on Wednesday. We are going to talk about email lists. Should we start one? What goes into getting people to sign up? How can you increase your open rate?
These three sources will be used to guide our discussion.
If you’re on your first book, you may see building an email list as an insurmountable challenge. But if you start a list with book one, then you will have at least a handful of people to tell about book two. We all start with zero, and your list will grow over time as readers find you or if you actively promote it. The best time to start
building an email list is right now, wherever you are on the author journey.
Email is very personal compared to other social media, and can be a great way to get to know your readers personally, as many may email you back after you’ve sent a newsletter out. People will feel like they know you well.
First, we need to identify the problem, and the problem is (mostly) that no one is opening your emails. If no one opens, no one clicks. If no one clicks, then no one buys. Getting the subscriber to open the email absolutely has to happen before you can deem your email campaign a success or a failure.
So, how do you get the subscriber to open your email?
Join us Sunday evening January 6th at 7PM ET
Craft of Writing & the Art of Marketing
Welcome Back from our Long Holiday Break
You will notice changes to the chat room page formats. We are still the same Us. Thank you all for giving me time off.
January marks a month of topics about the craft of writing and the art of marketing.
This is a purposely broad topic and we will focus as the month goes on.
On Wednesday, January 2nd we will gather here for a mini-topic on what to include in a theme about the craft of writing and the art of marketing.
